Home Selling: Number One Reason Homes Don’t Sell

You heard it’s a seller’s market right now so you couldn’t wait to sell your home. Except it’s sitting and you don’t know why.

You have plenty of people walk through it or inquire about it, but you aren’t receiving bids.

What’s The Problem?

The price. It’s the number one reason homes don’t sell!

Sellers price homes too high and buyers are turned off. They don’t even want to see the home.

So how do you know how much to sell your home for without losing? Here are the ways.

Know The Comparative Sales In The Area

The market dictates how much you can ask for your home. Buyers not only want to pay the market rate but lenders won’t approve a mortgage if the sales price is too high.

The market value plays an important role in the transaction. Work with a licensed REALTOR® who can research the comparative sales. Knowing how much comparable homes sold for in the last three to six months will be your guide when pricing your home.

Work With A Reputable Real Estate Agent

Working with just any real estate agent won’t do the trick, as you need one that always has your best interests in mind. Some worry about their commission check and price the home high to make the most commission.

This won’t work for you. It’s easy to tell if it’s happening. Here are telltale signs:

Few visits to your listing pages
Few inquiries about the home
Other homes in the area selling, but yours isn’t

Cut The Price

If you’ve already listed your home and feel stuck or you notice other homes are selling and yours isn’t – consider a price cut.

It may not need to be much. Even a 5% cut may bring in more attention. It depends on the difference between the average value of homes and your asking price. The listing will show the price history and that there was a recent drop. This may bring more attention.

The even better news is you still may get the price you wanted or close to it. Buyers place a bid and you may negotiate. In today’s competitive environment, there are often bidding wars too. This naturally drives the price up, getting you closer to the original price you wanted.

Don’t Get Caught Pricing Your Home Too High

The simplest way to avoid this issue is to price your house right from the start. It’s not easy, but with the right support, you can do it.

If you make the mistake, don’t worry, it’s always fixable. Price adjustments happen all the time in real estate and it’s not a bad thing. Most buyers will see that the home was overpriced to start, and if they ask, you have simply modified the price based on the current market sales. 

In the end, you’ll sell your home faster and may even walk away with profits close to what you had in mind.

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